Search Engine Friendly URLs

and people friendly too !!

So what does "Search Engine Friendly URL" mean anyway? And it is important?

The URL of a web page is basically the address of the page in the browser window. For example the URL of this page shown in the address bar is

At YourSite we don't use "?" or "&" in any of our website URLs. We also use actual category names in the product catalog pages. This ensures that a YourSite web site is crawlable by a search engine and that all pages are indexed correctly.

Friendly URL's are important from a user point of view as well. Think about it... if you googled "meccano" and you had a choice between clicking on a link to or which one would you click on?

It also makes it easier for people to link back to your website which is another important factor in search engine rankings.