News, Blogs, RSS
News and Blogs
There are two really good reasons to have a Latest News or a Blog area on your website. Firstly, it keeps the conversation between you and your customers open, which is a good enough reason on its own.
The second reason is that it helps improve your search engine rankings by providing links between your website and others, and that is a major factor in good search engine rankings.
YourSite recommends that you include a news page in your website, and keep the latest news flowing. We also recommend that you keep an archive of your newsletters available on that page.
One of the best ways to get regular visitors to a website is to support an RSS feed.
RSS allows users to subscribe to site content using an RSS reader. Microsoft Outlook and Google Reader are just a couple of examples, but there are lots to choose from. Internet Explorer 7 also detects RSS feeds.
With RSS, your subscribers can automatically be notified when the site is updated. This is a great way to get your News, Blog or latests product news out to your customers. If you want to see how it works, click on our RSS feed down in the bottom left corner of this page.
Support for RSS is built in to the standard YourSite package.
And... just in case you wanted to know... RSS stands for Really Simple Syndication.
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